Network180
Network180 is the government funding umbrella for public behavioral health services in Kent County, Michigan and sought to increase its stakeholder footprint and brand itself as a local authority. On the coattails of a recent re-branding effort, strategies were redeveloped to continued to increase the amount of network180’s branded touch points in Kent County, revamping the organization’s online presence, and investing in a greater amount of coverage through community and media relations efforts. (Produced in collaboration with Revel)