Home
About
Contact
VÍAS
Design solutions and brand strategies at the intersection of creativity + culture
Home
About
Contact

Ferris State University LEADeres

LEADeres is a non-credit leadership lab designed to support Latinx professionals as they pursue their individual career and life goals. Capitalizing on regional pride held by many Latinx individuals, the brand identity uses a stylized graphic of the Latin American continents and incorporates a vibrant color pallet with unique typography to encourage participants' leadership development.

www.leaderes.org
© Copyright 2025 VÍAS