Services were provided for ArtPrize to meet its goal of of connecting to the local West Michigan Latino populace through a series of transcreated materials, including an event guide newsprint insert, along with print and online versions of their self-tour and visitor guides.
During the transcreation process, consideration was given to the content, slogans and memes, to produce material that was relevant to a Latino audience while maintaining the intent and tone of the original ArtPrize brand.
