MONAT is an global direct sales distributor of beauty products that coins its name from terms ‘modern nature’. MONAT worked with Vias in expanding its international sales footprint to include Spanish speaking associates from the U.S. and Latin-America. Vias delivered transcreated communications content that was used as a platform to launch the company’s digital correspondence efforts. Colloquial expressions and memes were massaged to be culturally intelligent and to resonate with a bi-cultural audience. MONAT has continued to expand within the Americas and communicates its offerings in both English and Spanish.