Ferris State University
Ferris State University expressed the desire to present its world class education to diverse communities. In order to address the growing needs of its Latino constituents, Ferris has created The Center for Latin@ Studies, an on-campus entity to provide cultural exchanges between the university and local Latino communities. Leadership from the department requested the assistance of Vias Latino Market Consultants.
Vias provided the transcreation of bilingual content for the Center for Latin@ Studies with the goals of providing a bilingual and bi-cultural experience to engage and assist potential Ferris students and their families online and through recruiting materials.
- Content Development